Product of the Month

Botanical beauty, pressed by hand.

Cold-pressed oils and sun-dried herbs, blended in time-honoured recipes for face, hair and skin.

★★★★★ 4.9/5 · 28,958+ reviews · Cruelty-free & made in India
4.9 · Best Seller 100% Botanical
★★★★★ + 28,958 Reviews
Made For Indian Skin Beginner Friendly Clinically Tested Formulations
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Why Amirtha

Our values shine through in every formula we create

Grounded in nature, growing with science

Every bottle begins in the garden — neem, bhringraj, saffron — and is finished by hand in small batches, cold-pressed to keep actives potent and gentle enough for every skin type.

100% Cruelty-free, always · every formula, every batch

Sustainably packed

Recyclable glass and paper, minimal waste — from our garden to your shelf.

Safe, herb-first ingredients

Neem, bhringraj, saffron — nothing harsh, nothing synthetic.

Dermatologist tested

Gentle, effective formulas verified safe for all skin types.

Cruelty-free, always

Responsibly made, ethically created, never tested on animals.

High-performance actives

Cold-pressed to preserve potency, from studio to shelf.

Small batches, by hand

Blended in lots you could count on two hands. Nothing rushed.

We're all about transparency.Know more about our process

See the glow

4 weeks, one ritual

Week 0 Week 4

The Kesar ritual

Week 0 Week 4

The Kumkumadi ritual

Week 0 Week 4

The Chandan ritual

Week 0 Week 4

The Neem & Rose ritual

Drag to compare before & after — swipe to browse more rituals.

Real People, Real Stories

From skin that remembers

★★★★★
The saffron serum is the only thing I never wanted to repurchase — I simply kept buying it. My skin has never glowed like this.
MeeraBengaluru · College student
★★★★★
Three months of bhringraj oil and my hairline is full again. I’ve finally stopped experimenting.
AditiMumbai · Techie
★★★★★
The Bride’s Glow Ritual was my gift to my sister. She looked luminous — and so was I, for being the favourite.
RheaNew Delhi · Housewife
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Find an Amirtha store near you

Amirtha stores across India

Shop the full range in person at our stores — or stay cosy and have it delivered to your doorstep anywhere in India.

  • Bengaluru
  • Chennai
  • Coimbatore
  • Hyderabad
  • Kochi
  • Mumbai
  • Mysuru
  • New Delhi
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